A few days ago Pixelotto.com was announced, the new project of Alex Tew, famous for his original million dollar homepage site. At the time of announcement, the site wasn't operational, but now it's online, and judging by the amount of ads on it, it works great.Pixelotto is basically the million dollar homepage all over again, but the pixels cost double (100px = $200) and one lucky advertiser gets a million, while Alex keeps the other million.
The initial comments of many experts and others were basically that 'it's not going to work again'. I must honestly admit that I had no idea or an intelligent prediction of whether it would work great or it would be a total flop.
Now, however, one look at the few-days-old site, and you can see that Alex most definitely will cash in another million, as he already cashed in over $110.000, so he's selling pixels several times faster than on the original Million Dollar Homepage.
The real question now is: would it work if someone else came with the idea? The idea is not bad, but I'm quite positive it wouldn't work this good or this fast. There were many good projects based on the original Million Dollar Homepage out there, and I don't remember any of them actually making a million. So, it's a case of fame, virality, and a good idea working together here. Alex Tew is still the golden boy of the Internet, turning pixels into $$$ while the rest of the world is watching.
5 Comments:
i have bought a banner on pixelotto.com, i'm receiving 2000 unique visitors per day!!!
December 6, 2006 at 4:19:00 PM GMT+1
Yes, unlike the original page, which received hits more out of general interest of the public, here people will actually click furiously (and on different banners) to get the reward. I would expect excellent traffic for anyone who signs up there, although the quality of that traffic is debatable.
December 6, 2006 at 4:29:00 PM GMT+1
Someone who bought a $1800 ad on pixelotto is telling me that not only is conversion NON EXISTENT (which was a risk I pointed out to him before buying), but also traffic is surprisingly very low!
A complete disappointment.
December 8, 2006 at 8:39:00 PM GMT+1
Don't get me wrong, I'd never buy an ad at Pixelotto. I think those tiny pixel images just aren't good for serious advertising. And the traffic is probably worthless, people will click and go away the same second. But I still think Alex will make his million, simply based on viral marketing and his good results so far. He's already at $130.000.
December 9, 2006 at 10:33:00 AM GMT+1
Pixelotto begins the "Year Of CLICKING?!!"
See more at http://mini-billion.blogspot.com
December 11, 2006 at 4:30:00 PM GMT+1
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